Magna at IAA Mobility 2025
We kindly invite you to visit our booth at IAA Mobility.
Press Day: September 8
Industry Days: September 9 – 12
Messe München
Hall B3, Booth E40
What can you expect from Magna at IAA Mobility 2025?
For nearly seven decades, Magna has partnered with the world's leading automakers to advance the future of mobility—responsibly and collaboratively.
At IAA Mobility 2025, we'll showcase how our latest innovations are helping enable the next generation of vehicles, with a focus on sustainability, intelligent systems and complete vehicle integration.
Which key technologies Magna will have on display?
- Sustainable Materials
- Battery Enclosures
- Drivetrain Solutions
- Advanced Driver Assistance Technologies
- Reconfigurable Seating Solutions
- Smart Access Systems
- Digital Vision Technologies
- Complete Vehicle Solutions
What to experience at the Magna booth at IAA Mobility 2025
IAA 2025 Hotspots
Powertrain Capabilities
See the Power behind the drive with our interactive “Powertrain Capabilities” display. Discover how our modular powertrain systems seamlessly transitions between ICE, Hybrid, and BEV architectures, enabling OEMs to adapt strategies with unmatched scalability. Choose from leading 4WD/AWD and transmission solutions, as well as cutting-edge hybrid and e‑drive systems from48 V to 800 V, all drawn from decades of industry‑leading expertise and real‑world success.One Partner.
Endless Possibilities.
SmartAccess™ Power Frunk
Magna´s SmartAccess™ Power Frunk System is a fully integrated mechatronic solution covering latches, hinges, power spindles, drive and control units. This system delivers effortless, high‑speed opening with gesture, voice, or tactile input while ensuring safety with anti‑pinch and pedestrian protection features. It’s designed for seamless user experience and reliability, redefining how drivers access front trunks in EVs.
Sustainable Materials

Explore Magna’s Sustainable Material solutions, at IAA Mobility 2025 and learn more about our approaches to:
- Circular Materials
- Renewable Materials
- End-of-Life Recyclability
- Embedded Eco-Design
Digital Vision Systems
Discover the future of smart mirror systems. Magna´s extensive mirror portfolio ranges from high-end digital solutions to innovative design features and user-focused functionalities. Experience the new Memory Inside Mirror, which intelligently recognizes driver profiles and adjusts connected systems for personalized comfort and safety. Or see how ClearView™ transforms the traditional mirror into a digital rearview display for enhanced visibility. Magna even offers driver and occupant monitoring solutions integrated into the interior mirror. Magna is redefining mirrors as advanced, integrated user interfaces, combining style, safety, and smart functionality in one seamless experience.
Battery Enclosures
Masters of Battery Enclosure Innovation.
Magna began production on two complete battery enclosure systems for fully electric vehicles in North America in 2022. Our first battery enclosure was produced in Europe in 2011 for a hybrid electric vehicle.
Magna provides a comprehensive range of battery enclosure production and engineering solutions, available in steel, aluminum, and innovative one-piece designs. Leveraging advanced materials and cutting-edge manufacturing techniques, Magna ensures optimal performance, safety, and efficiency for electric vehicle applications.
Rear E-Cradle
Integrated Systems
Magna's Rear E-Cradle offers a cost and weight-efficient solution for electric vehicles by reducing part count and joining efforts, while providing increased package space and improved assembly conditions.
ADAS Capabilities
Dive into Magna’s comprehensive ADAS and automated-driving ecosystem, from cutting-edge camera modules and interior radars to powerful domain controllers and connected ADAS platforms. Explore how our solutions enable advanced features like collision avoidance, highway pilot, driver monitoring, and autonomous valet parking. This immersive experience lets you interactively discover how Magna’s solutions transform safety, comfort, and convenience.
DHD Duo
See the power behind the drive with our DHD Duo. No matter the platform, we have the scalable hybrid powertrain that fits your global strategy. Extend your range with our 800 V DHD Duo scalable in power and gears delivering outstanding performance, high drivability, and comfort even when driving in congested traffic through parallel, serial, and purely electric driving modes.
eDS Duo
See the power behind the drive with our eDS Duo at this year’s IAA mobility. Magna fuses decades of powertrain excellence into an efficient BEV portfolio, spanning from low-cost secondary drives to premium primary systems. The eDS Duo recently launched on an offroad vehicle of a German OEM. It is a 2-speed, dual e-motor drive providing up to 240 kW, offering leading traction and off-road capabilities.
One Partner. Endless Possibilities.
Complete Vehicle Solutions
From ideas to reality: By leveraging our global network, we provide an extensive range of services that cover all aspects of complete vehicle development - from systems and modules to complete vehicle engineering and production. Our flexible solutions allow us to seamlessly adapt from niche to volume production, ensuring we meet the unique demands of each customer. This makes us a preferred partner for OEMs worldwide.
SmartAccess™ Power Door
Explore what is possible with Magna’s SmartAccess™ Power Door system, offering a host of additional consumer-related features including:
- Ability to customize the door feel to specific consumer desires,
- Gesture control allowing the wave of a hand to open or close the side door,
- Non-contact obstacle detection where the side doors can sense a post or adjacent vehicle and stop the door in a controlled manner, and
- Keypad for seamless keyless entry.
Medium Rail ZG Lounger™
Experience Magna´s innovative Medium Rail ZG Lounger™ at IAA Mobility 2025. Learn how this technology transports the consumer to a world where they can rest, relax, and recharge right within their own vehicle.
Magna to Showcase its Vision for Safer, Smarter, Greener Mobility at IAA Mobility 2025

Frequently asked questions about IAA Mobility 2025
Contact & Inquires for Magna Products
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Media Contacts
Tracy Fuerst
Vice President Corporate Communications
and Media Relations
tracy.fuerst@magna.com
+248.631.5396
Dave Niemiec
Director Corporate External
Communications
dave.niemiec@magna.com
+248.422.4850
Rej Husetovic
Director Corporate Communications
Europe
rej.husetovic@magna.com
+43.174.547.8012